Privacy Policy

Brentwood Boutique Privacy Policy

  1. Collection of Personal Data and Contact Details of the Responsible Party

1.1 We are glad you are visiting our website, www.brentwood-boutique.com, and appreciate your interest. This section informs you about how we handle your personal data when you use our website. Personal data is any data by which you can be personally identified.

1.2 The responsible party for data processing on this website, in accordance with the General Data Protection Regulation (GDPR), is Brentwood Boutique. The responsible party is the person who alone or jointly with others decides on the purposes and means of processing personal data.

1.3 For security reasons and to protect the transmission of personal data and other confidential content (such as orders or inquiries), this website uses SSL or TLS encryption. You can recognize an encrypted connection by the “https://” prefix and the lock symbol in your browser’s address bar.

  1. Data Collection When Visiting Our Website

When you visit our website for informational purposes only, i.e., without registering or providing us with any other information, we collect only the data that your browser transmits to our server ("server log files"). This data, which is technically necessary to display the website, includes:

  • The website visited
  • Date and time of access
  • Amount of data sent (in bytes)
  • Source/reference from which you accessed the page
  • Browser used
  • Operating system used
  • IP address (possibly in anonymized form)

This processing is carried out in accordance with Art. 6(1)(f) GDPR based on our legitimate interest in improving the stability and functionality of our website. The data will not be shared or used for other purposes. However, we reserve the right to retrospectively check the server log files should concrete evidence point to unlawful use.

  1. Cookies

To enhance the attractiveness of visiting our website and enable the use of certain functions, we use cookies. These are small text files stored on your device. Some cookies are deleted after your browsing session ends, while others remain on your device to recognize your browser on your next visit.

Processing involving cookies, if they handle personal data, is based on Art. 6(1)(b) GDPR (contract fulfillment) or Art. 6(1)(f) GDPR (legitimate interest in a user-friendly website).

You can configure your browser to be informed about the setting of cookies and decide individually on their acceptance, or exclude the acceptance of cookies for specific cases or in general. Disabling cookies may limit the functionality of our website.

  1. Contacting Us

When you contact us via contact form or email, we collect personal data to process your inquiry. The data collected depends on the context of your message. The legal basis for this processing is Art. 6(1)(f) GDPR (legitimate interest in responding to your inquiries). If your inquiry relates to a contract, the legal basis is Art. 6(1)(b) GDPR. Your data will be deleted once your inquiry is fully addressed, unless legal retention obligations require otherwise.

  1. Data Processing for Account Creation and Order Fulfillment

When you provide us with personal data for the purpose of contract execution or when creating a customer account, we process this data under Art. 6(1)(b) GDPR. After contract completion or account deletion, your data will be restricted for further processing and deleted after statutory retention periods expire, unless you have consented to further use.

  1. Use of Data for Direct Marketing

6.1 Newsletter Subscription If you subscribe to our newsletter, we will use your email address to send you promotional information. You can unsubscribe at any time using the link provided in each newsletter. The legal basis for processing is your consent under Art. 6(1)(a) GDPR.

6.2 Email Marketing for Existing Customers If you have provided your email address while purchasing from us, we may send you promotional offers for similar products, based on our legitimate interest under Art. 6(1)(f) GDPR. You can opt out at any time.

  1. Data Processing for Order Fulfillment We share necessary data with logistics and payment service providers to fulfill orders. Payment data may be transferred to financial institutions or payment processors where necessary. This processing is based on Art. 6(1)(b) GDPR.

PayPal: For PayPal payments, your data will be transferred to PayPal (Europe) S.à r.l. et Cie, S.C.A. in Luxembourg. SOFORT Banking: For SOFORT payments, your details will be processed by SOFORT GmbH, part of the Klarna Group.

  1. Retargeting & Advertising We employ tracking and remarketing technologies like Facebook Pixel and Google Ads Remarketing to display personalized ads, processed based on our legitimate interest under Art. 6(1)(f) GDPR.

  2. Data Retention Period We retain personal data as required by statutory retention periods (e.g., tax and commercial laws). Once these periods expire, the data is deleted unless it is necessary for contract fulfillment or legal obligations.

  3. Your Rights Under GDPR You have rights regarding your personal data, including:

  • Right to access, rectify, erase, restrict, or port your data.
  • Right to object to processing.
  • Right to withdraw consent.

To exercise these rights, please contact us at Support@BrentwoodBoutique.com.

  1. Updates to This Privacy Policy We reserve the right to update this policy. The most current version is always available on our website. Continued use of our website after changes implies acceptance of the new terms.

Contact Us For any questions regarding this Privacy Policy, please contact: